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THE WRONG PROBLEM · A CONVERSATION WITH THE O8
What problem have you got?
Tell us. Then let's find out whether it's the one you're actually facing. One hour. No diagnostic, no application, no sales call.
THE PREMISE
Sometimes the problem isn't the problem
You have more answers available to you than any business owner in history. Coaches, courses, communities, Google, AI. Finding an answer stopped being the hard part.
The hard part is knowing whether you're asking the right question. You can spend two years solving the problem you believe you have, while the real one sits somewhere else entirely.
CAME IN SAYING
“I need more customers.”
TURNED OUT TO BE
Pricing. Plenty of customers, no margin.
CAME IN SAYING
“My team won't take responsibility.”
TURNED OUT TO BE
Nobody could act without asking first.
BEFORE YOU BOOK
Two things this isn't
Worth knowing now rather than fifteen minutes in.
We won't solve it
An hour isn't enough to fix anything, and you know your business far better than we ever will. We're not going to hand you a plan or tell you what to do. What we can do is help you see what's actually happening, which is usually the part that's stuck.
It isn't a platform
We won't be interviewing you about how you built the business. There's no plug, no “where can people find you”, no chance to talk about what you sell. If you want exposure, there are hundreds of shows that will give you an hour. This one only works if you bring something you haven't worked out yet.
THREE WAYS IN
Start free. Go further only if you want to.
There's no funnel here. The conversation is the product. The other two exist because some people want to keep the thinking, and some people don't want it public.
01
MOST PEOPLE START HERE
The conversation
Free
Bring us something unresolved. We'll spend an hour on it with you. It's recorded, and if it's useful to others it may become an episode — that's the trade for it being free.
- 60 minutes
- No pitch from us, and no plug for you
- You approve the recording before anything is published
- You can stop the recording at any point
02
OFFERED AFTER, NOT BEFORE
The O8 Take
Our view of what is happening
$28
Our view of what is actually happening — the problem you brought, what surfaced underneath it, and the question we think is worth sitting with. You only decide once the conversation has happened.
- What you believed the problem was
- What emerged while we talked
- Assumptions and contradictions that surfaced
- The decision sitting underneath the issue
- Not advice, not a plan — your call stays yours
03
STAYS BETWEEN US
The Inside Job
The private conversation
$288
The same hour, with nothing recorded for publication. For anyone whose situation involves staff, partners, buyers or numbers they'd rather not say out loud in public. Whatever gets done afterwards gets done from inside your business — which is the other reason for the name.
- 60 minutes, completely confidential
- No episode, no clips, no public mention
- The O8 Take included
- Not coaching, not consulting, not a program
SLOTS ARE RELEASED WEEKLY · SOME ARE SAM · SOME ARE STEPH · SOME ARE BOTH · NONE ARE LABELLED
WHO YOU GET
YOU'LL FIND OUT WHEN YOU GET THERE
Pick a time that suits you. Whoever is free at that hour is who you'll be talking to. We're not telling you in advance, and we're not letting you choose.
Partly that's practical — we're in opposite time zones and the overlap is narrow. Mostly it's because you shouldn't have to work out what kind of help you need before you've had the conversation. Take the slot. See who turns up.
Sam
Looks for what doesn't add up. Structure, systems, money, and the decision underneath the thing you described.
Steph
Listens for what isn't being said. The people, the relationships, what the situation actually means to you.
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Both of us
One sees the business, one sees the person. When they meet, the conversation goes somewhere neither of us expected.
WHO WE ARE
Operators, not coaches
Sam has co-owned and run PSM, a field service business in Victoria, for 22 years — across four continents, after 12 years in Navy logistics. She has met payroll in hard months and built the systems from scratch when nobody was coming to do it for her.
Steph came up through banking into management faster than most, walked away from it, and rebuilt from the floor of a restaurant to breaking rookie records in real estate. She sees what's going on with a person before they've finished the sentence.
We're not here because we studied this. We're here because we've been sitting where you are, and because between us we notice different things.
More about us
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THE PODCAST
The Wrong Problem
Every conversation that goes public becomes an episode. Real business owners, real problems, and the moment the stated problem turns out not to be the problem. No expert panel, no polish, no advice.
WHAT PROBLEM HAVE YOU GOT?
Write it the way you'd tell you best friend. We don't need the clean version.