Become an O8 Affiliate – Earn 20% commission on all sales.
Become an O8 Affiliate – Earn 20% commission on all sales.
We are The O8.
We Are Dangerously Good at Fixing What's Not Working.
Meet the team behind The O8: business systems experts dedicated to removing owner bottlenecks and rebuilding freedom for entrepreneurs.
The Bottleneck Story
Every question comes to you.
Every decision waits for you.
Nothing happens unless you say so.
The real problem? Broken systems—not you.
6:23am. Your day off. The phone rings. Staff needs you. No rest. No break. This is what we fix.
SAM MORRIS
Designs the blueprint, systems, and infrastructure that power your business.
Diagnoses hidden bottlenecks and rebuilds processes for true independence.
Empowers teams to solve problems without you.
STEPH GRAY
Sees what’s coming and maps out sustainable growth.
Bridges profit and peace so you can have both.
Designs structure for real-life freedom—not just business success.
Steph spent years climbing the corporate ladder in banking, playing by rules written by people who valued profit above all else—often at the expense of humanity. She understands how money flows through businesses.
Sam stood on the wall—12 years in the Navy—then moved on to start an industrial service business with her husband. She watched the same things happen to her husband that are happening to you right now.
Together, we have spent 10 years coaching and mentoring business owners, and that experience is what we bring to you in The O8.
Steph spent years climbing the corporate ladder in banking, playing by rules written by people who valued profit above all else—often at the expense of humanity. She understands how money flows through businesses.
Sam stood on the wall—12 years in the Navy—then moved on to start an industrial service business with her husband. She watched the same things happen to her husband that are happening to you right now.
Together, we have spent 10 years coaching and mentoring business owners, and that experience is what we bring to you in The O8.
Why The O8 Works
Your business doesn’t have to feel like a prison sentence.
We don’t just solve your immediate problems—we rebuild the business behind the business for lasting freedom.
Action-first solutions: Not coaching. Not consulting. Fixing.
Ready to Stop Being the Bottleneck?
Built by Owners, For Owners Ready to Step Out of the Grind
We’re not coaches. We’re not consultants. We’re business owners who’ve lived the bottleneck—and fixed it. We struggled to find a 'label' that felt like it fit. Then we realised - that is the whole point!
Most of us don't feel like we fit - not the labels, not the identity, not the role - as defined by culture and society and government.
How do we want to change things?
We want to end the era of hustle and firefighting for business owners, replacing it with clarity, control, and real freedom. We believe you should own a business that works for you—not the other way around.
How do we see things?
Most owners become trapped by their own success, doing everything themselves. The O8 exists to break that cycle—using science, systems, and real-world experience to free you from being the bottleneck.
Our Methodology: See & Decide
Our proprietary See & Decide Methodology is built on cognitive psychology, systems thinking, and neuroscience. We don’t just give you advice—we show you exactly what’s holding you back, help you make better decisions, and guide you to install systems that last.
Why us and not one of the thousands of other courses, coaches, programs or YouTube channels you are leaning into right now?
Founded by current 7-figure business owners who’ve been exactly where you are
Action-first: everything we teach, we use ourselves
No fluff, no endless theory—just what works
Meet Your Team
Sam: Big-picture thinker, business builder, and straight-shooter
Steph: Detail-master, real estate/finance/management pro, customer champion
Nicole: Design and tech specialist—making it all work behind the scenes
More time. More profit. More freedom. Less stress. That’s our promise—and our track record.
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